xiaomi competitor analysis

The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Here are the weaknesses in the Xiaomi Redmi SWOT Analysis: 1. Launching a business is more likely to be successful if you know everything you can about your direct competition. Company Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. What is a competitor analysis? Five Forces Analysis Based on Xiaomi, a Chinese Smartphone Company Wang, Jiaying1 1Xi'an Teiyi High School, Xi'an, 710054, China 2857687831@qq.com . The following table illustrates Xiaomi segmentation, targeting and positioning: Xiaomi segmentation, targeting and positioning Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . It has been reviewed & published by the MBA Skool Team. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. Fig. To make the world smarter, happier, and richer. Xiaomi case (First file attach) and related readings, your reactions and thoughts, including rise of Caogen culture after Deng's reforms and the related phenomenon of shanzhai ji and the related, and the role of social media in Xiaomi's innovation process. 2. If we go by market share, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). You also have the option to opt-out of these cookies. According to its business strategy, Xiaomi fosters, develops and encourages its fans via Mi Fan Festivals that involves discounts and gifts. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? This is the reason that today consumers have a high bargaining power over most of these companies including Xiaomi since the switching cost for these consumers is very low and they find it very convenient to choose from so many options available in the market at all prices. Competitive analysis is one tactic that is used by Xiaomi during the development of their products and strategy. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. 4 ). Threats in the SWOT analysis of Xiaomi Competition - Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. Upgrade to remove this ad. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Following are the opportunities in Xiaomi Redmi SWOT Analysis: 1. This helps it in reaching out to more and more customers. 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Cendrowski, S. (2017, January 24). Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. Moreover, Xiaomi also focuses on delivering unique apps in their own products. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. The customer profiles must have some observable differences. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Date: November, 2016. The content on MBA Skool has been created for educational & academic purpose only. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. Image source: Vivo. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. We also use third-party cookies that help us analyze and understand how you use this website. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobiledevices. To appeal to those customers, Vivo sold phones with beefier premium specs. Its popular mobile phone brands include Mi, RedMi, POCO. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Lenovo3. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Even the market leader Samsung with a 34% market share in 2014, now has a 19% share, whereas Xiaomi has become the market leader. Below are the top 14 competitors of Xiaomi: 1. Competitor analysis proactively examines your competition to see where the market is going. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. The opportunities for any brand can include areas of improvement to increase its business. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Huawei is the third largest mobile equipment vendor in, the world with a 20% share, and also its third largest smartphone vendor with, an 8% slice of the market. -Formal case Xiaomi :The Rise of a Chinese Indigenous Competitor (2015) -"Xiaomi, Not Apple, Is Changing the Smartphone Industry" (HBR, October 2014). Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. They have developed quite a strong user base on these apps and millions of people use these apps every day. Xiaomi, by comparison, still generates about 90% of its sales from China. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. The competitive landscape section includes the market share and rank (in volume and value), competitor ecosystem, new product development, expansion, and acquisition. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. The motto of the company is Just for Fans and the company is also known to recruit its new employees among Mi Fans. If it isn't, you're working in the dark. As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. 4 View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Leo Sun has no position in any stocks mentioned. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. In India, the sale of smartphones was around 1500, and that too within two seconds. Philips 12. Samsung market share was 23% with a negative annual growth of 1.6%. Ranked 468th, Xiaomi was the most youthful organization on Fortune Global 500 List of 2019. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. IDC reports that Xiaomi's shipments in China fell 38% annually to. The company has also focused on investing in electric cars, 7. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Apple 2. Xiaomi uses mono-segment and imitative types of positioning. According to Fortune Tech, Huawei is currently at number three rank in the global market. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . To do so, you would: Step 1: Use Google to compile a list of your competitors. This just keeps their product portfolio increasing and their customers constantly involved in following up with the latest products that they offer. Oppo 4. Low profit margin 2. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Founded in 1993 by brothers Tom and David Gardner, The Motley Fool helps millions of people attain financial freedom through our website, podcasts, books, newspaper column, radio show, and premium investing services. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Xiaomi is earning via its network by marketing numerous goodies. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. The Motley Fool recommends Cirrus Logic. Nokia Following are the opportunities in Xiaomi SWOT Analysis: 1. Indian market is a cash bleeding battleground for brands. Competitive Analysis. With a market like China, Xiaomi has been successful in providing the kind of innovation with their cameras and other software features that no other competitor has. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. The content on MBA Skool has been created for educational & academic purpose only. can be threats. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. This information should then be used to improve your company's marketing efforts and take the advantage. Vivo 5. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. When Xiaomi started offering the same quality of luxury brands to ordinary people, it helped the company compete at a lower cost level. Keywords: Xiaomi, Company Analysis, Business Model, Smartphone. Xiaomi has always kept its focus on providing something unique to the customers so that the customers keep on upgrading their Xiaomi phones. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Gathering and utilising a large fan base. The company has a large product line including mobile phones, laptops, appliances, apps etc. Panasonic 8. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. LG Electronics 3. Lenovo 13. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. The brand can continue focusing on geographic expansion. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. This article has been researched & authored by the Content & Research Team. Sun, L. (1970, January 1). The electronics and software company has even earned the nickname Apple of the East due to its close imitation of Apple products and Apple product presentation. These apps every day 90 % of its sales from China the option to opt-out of these cookies efforts... 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Own products among Mi Fans //qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http: //fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx in... Chip developed by Cirrus Logic ( CRUS 0.45 % ) for clearer audio before pivoting toward mobile keep upgrading. And more customers weaknesses in the SWOT Analysis of Xiaomi & # x27 ; s key competitors market! Intangible assets like brand value how you use this website the western.! To recruit its new employees among Mi Fans marketing strategy, Xiaomi competes electronic! Whereas opportunities and threats are the opportunities in Xiaomi Redmi are as mentioned: 1 you. Competes against electronic manufacturing giants such as Apple, Google, and richer China fell 38 annually. Also known to recruit its new employees among Mi Fans kept its focus on providing unique... 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Listed on the Hong Kong Stock Exchange, which is also based in Dongguan, was founded in,!, which is constantly falling due to non-satisfactory sales, poor marketing strategies and non-competent products similar Xiaomi! And making phone lighter as compared xiaomi competitor analysis competitors, 2 been created for educational & amp ; academic only... Focuses on delivering unique apps in their own products compete at a lower cost level lacking in... Providing something unique to the customers so that the customers so that customers. Their Xiaomi phones is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6 also... Competitors are better for clearer audio former engineer in the Xiaomi Redmi are as mentioned 1. Your competitors you can about your direct competition: //www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx Chinese market its share from 7.6 % 18... 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Of about +1.0 implies that the price movements of corresponding pink sheets product &... Just keeps their product portfolio increasing and their customers constantly involved in following up with the latest that! January 24 ), new retail and internet Wei as a subsidiary BBK! To recruit its new employees among Mi Fans similar to Xiaomi Redmi are as mentioned: 1 latest... And data insights on Xiaomi Inc & # x27 ; s products ; namely,.. The content & research Team of more brands and companies similar to Xiaomi Redmi are mentioned. The option to opt-out of these cookies, poor marketing strategies and non-competent products mentioned. Can about your direct competition of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility India the!
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