Moxie was designated as the official soft drink of the State of Maine in 2005, as signed into law by Governor John Baldacci. A memorial service will be held Sunday, February 2nd, at 1:00pm at the Maddox Funeral Home in Front Royal, Virginia. competition. Posts about Frank Archer written by carolyncholland. Frank was born, July 7th, 1948 in Portsmouth, Virginia to John and Irene Moxie. The social platform for antiquers, collectors, andenthusiasts. Your email address will not be published. Condition: (Very Good). Logos and ads, along with the Moxie Horsemobile, driven by Moxie Men promoted the drink. Frank passed away on month day 1955, at age 61 at death place, California. It is rumoured that Archer was the face for the trademark "Moxie Man". ] [ Brands This lot is closed for bidding. Be the first to review Moxie Thermometer. The following day is the Annual Meeting of the New England Moxie Congress. With a focus on holistic medicine, Thompsons practice grew so fast that by 1885, it boasted one of the largest patient lists in New England. Free delivery for many products! Two 1915-20 Moxie Cut-Out With Frank Archer. To their credit, Cokes early statements about their new acquisition emphasized the importance of Moxies regional footprint, and confirmed the brands production and bottling operations will remain in New Hampshire.. Everywhere they went, crowds appeared and followed the Moxie Man in the Moxiemobile. 410: Adams George Matthew 1878 . It likely derives from an Abenaki word that means "dark water" and that is found in lake and river names in Maine, where Thompson was born and raised. President Calvin Coolidge toasting and endorsing Moxie during his presidency. View the profiles of people named Frank Archer. Looking to Buy or Sell? His office is not accepting new patients. 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. This amazing book is published by a great maker Moxie Frank Archer Cardboard Sign. Chefs love Moxie as an ingredient. Your email address will not be published. The sweet soda is similar to root beer, with a bitter aftertaste. The faded side has a number of to appraise similar items instantly without sending photos or descriptions. Of course, as with many of the military in the series, he has a plot of his own, in this case a desire to be a war hero in the midst of the series' greatest conflict. Facebook gives people the power to. Courage. sugar prices, along with increased competition primarily from Coke, caused Frank John Archer, 82. Beginning with the initial site survey, the loveable dachshund reflects on the myriad details that . 1921 advertising records issued by Moxie Co. featuring song Moxie sung by Arthur Fields w/ attractive labels featuring Moxie Co. spokesman Frank Archer on both sides of each record. Send an email and photo to Antique Advertising, Your email address will not be published. . There is an Algonquin Indian word maski, meaning medicine, that also may have been the inspiration for naming the product Moxie, giving a Native American cure feel to it. In its advertising, Moxie used "Make Mine Moxie!" They all feared that Coke would change the formula and they campaigned, Dont Mess with Moxie. But why would Coca-Cola mess with such a rich history and deep brand equity? Early tin litho Moxie thermometer featuring nice image of Co. spokesman Frank Archer. The Moxie Congress, a group of historians dedicated to the history of Moxie, was able to ascertain that the man was likely an on-call model for the lithographers printing these advertisements and, with confidence, it is thought that the Moxie Boy was one John T. Chamberlain of Revere, MA. (LogOut/ The company adopted the slogan What this Country Needs is Plenty of Moxie during World War 2, but after the war Moxie suffered financially. strongly associated with amusement parks, dance halls and east coast Cola and Cream She was a member of the Metropolitan Opera Orchestra in New York City for over 26 years, from 1977 to 2003, during a period of great artistic acclaim for that ensemble. Dr. Frank Archer, III is the assistant vice president for Academic Affairs and director of Institutional Research, Planning, and Effectiveness at Fort Valley State University (FVSU). You can donate online or by sending a check: Moxie: Its a drink for those who are at all particular. [27] In 2010 the Moxie Man logo was removed from labels for a brief period because it was thought to be too old-fashioned. The soda was created in 1884 by Maine native Dr. Augustin Thompson of Union, and is among the first sodas ever to be produced. Thompson also claimed that he named Moxie after his friend Lieutenant Moxie, who discovered the plant and its extract, but its likely that no such person existed. The soda world gives us over a century of case studies in both good and bad branding, and thousands of cases of product infringement from knockoffs. In 2021, a 1929 Ford Model A Moxie Horsemobile sold for $61,290 at auction. ]. [18] Polar Beverages also bottles Moxie in Worcester, Massachusetts,[19] as does Orca Beverage in Mukilteo, Washington. All > Coin Op > Advertising > Soda, Other: Return To Catalog. Frank Morton Archer joined the team and began the aggressive marketing campaign that made Moxie a soda pop star. Nowadays, Moxie is produced by the Moxie Beverage Company of Bedford, NH. full image of the shelf of Moxie bottles. He went on to become an Army Veteran and a James Madison University . An hour long parade, traders and swap tables, town barbeque and lots of Moxie have drawn national attention to this once local event. As a subscriber, you have 10 gift articles to give each month. Moxie was the nation's first soft drink and brilliantly marketed by Frank Archer. and sought after by collectors. Demand for Moxie has waned in recent years, although the brand persists in New England and Pennsylvania. 22: comp Agricultural almanac for 1921 Bul . The beverage was Frank Morton is an actor, known for Glory Road (2006). Find many great new & used options and get the best deals for Soda Pop MOXIE Song 1921 Sheet Music w Frank Archer Moxie Boy Pointing at the best online prices at eBay! Archer even had a 1935 Rolls-Royce Moxie that sold for over $50,000 at auction in 2011. Said Archer, in almost every town and city in the United States there is someone who believes they know the original Moxie Boy. I have been lucky in my career to have a few brand creations and industry terms that have stuck and created such equity. ] [ Sign Unique N.E. String for hanging. We are a national, special interest magazine and social platform providing dealers, collectors, and enthusiasts of antiques and collectibles curated original and aggregated content, editorial opinions, marketplace news, auction results, and resource directories. However, an early Moxie pamphlet looking to capitalize on the spirit of gusto personified by President Teddy Roosevelt did not end well. Contact: Antique Advertising LLC. He is extremely dedicated to the Amestrian State Military and possesses an unsettling passion for war and violence. . Police Chief Ronald Sellon promoted Sgts. Also during this time, Moxieland opened in Jamaica Plain (74 Heath St.) as a manufacturing and distribution plant. The coolest thing is that it's brand equity in its pre Depression-era prime, created a new American English word, "moxie" - a noun that means spunk, spirit, verve or chutzpah. Excellent. Thompson also wrote advertisements for Moxie until his death in 1903 at the age of 67. By browsing this website, you agree to our use of cookies. Moxie tastes root beer-like at first, with a bitter, somewhat medicinal finish and provides a bitter-sweet contrast that is unique to any American cola. It continued to attract attention and many visitors until the 1980s when the property was abandoned. [30], Moxie was early advertised as "nerve food" which would "strengthen the nervous system" and was "very healthful" and a "drink for athletes" which "strengthens and invigorates". A unique advertising tool was the Moxie Horsemobile, a modified automobile whose driver sits on a large model of a horse. But who was he? the Moxie Boy, now a man (and some man at that), who posed for this picture many, many years ago, in fact before some of the readers of this article were born.. Size Vintage Moxie Soda . document.getElementById( "ak_js" ).setAttribute( "value", ( new Date() ).getTime() ); We use cookies to improve your experience on our website. There were several different stories (or Tall Tales) floating around regarding the ingredients used to create Moxie. signed, Sells Floto Circus Buffalo Bills Wild West, 7 Books on Frank Benson: 7 Books on Frank. 1998 - 20024 years. This unique pop was patented as Moxie Nerve Food and claimed to aid digestion and cure things like insomnia and ED. Also, Moxie is available at The Frank E Archer was born circa 1895, at birth place, California, to John F Archer and Sarah C Archer. An example from the millions of items in our Price Guide: See more appraisal examples Troy Baker. Worked closely with Executive Director of Information Services to develop and implement strategies to position the University as a leader in online education and service delivery. Change). Colonel Archer was introduced to replace him. Sales of the Moxie It was there for over ten years. Moxie Agent William Taylor became the Moxie lessee and Thompson held the title of general manager with an annual salary of $5,000, an income that provided him with the financial independence he needed to pursue other interests, including economics, law, and politics. Anyone can read what you share. Includes Address (14) Phone (3) Email (1) See Results. In the 1970s they marketed Old Fashioned Moxie without great success. STRELETS [ARCHER], 1915 STRELETS [ARCHER]. Depicts Frank Archer riding the Moxie Mobile above "Drink . Answer (1 of 4): Gonna be honest I find it strange that people ask simple questions with easily found answers. The Archer family settled at "Landfall" on the eastern banks of the Tamar River, Northern Tasmania in 1876, with the purchase of 1000 acres by Frank Archer (1846-1902), who was a son of Edward Archer (1793- 1879), who settled in Tasmania from England in the early 1800's. Frank and his wife Marjorie had eight children, with . It is generally used in reductions as a glaze for meats such as lamb, as well as in baked beans. Frank Archer added a Moxie Song, celebrity endorsements, and more advertising and the company grew. It took a 10 second google search to find one of these to check what I was sure of anyway. In 2007 Monarch sold it to its previous owner, Cornucopia Beverages of Bedford, New Hampshire, which is owned by the Coca-Cola Bottling Company of Northern New England, a subsidiary of the Kirin Brewery Company, which is a subsidiary of Kirin Company, Limited, which is a subsidiary of Kirin Holdings Company, Limited, based in Tokyo, Japan (a member of the Mitsubishi keiretsu). Moxie was designated the official soft drink of Maine on May 10, 2005. 329: Actual government of Connecticut Schoon . This sign Moxie Frank Archer Cardboard Sign. Vintage DRINK MOXIE Advertising Fan with Frank Archer, 1922-1923 . In the middle of the 2003 Fullmetal Alchemist anime, Frank Archer appears to replace the late Maes Hughes following his murder. Subscribers may view the full text of this article in its original form through TimesMachine. Maine Constitution Essay & Poster Program, Maine State Archives Classroom Presentations, Contact Your State Senator or Representative, Teaching Guide, Lesson Plans and Activities. While Dr. Thompson was the drink's originator, no one was more directly responsible for its amazing popularity during the first two decades of the twentieth century than Frank Archer, Moxie's marketing genius. Provided administration, learning and research systems to 600 staff and 11,200 students operating externally and from three campuses in Northern NSW. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 2022 Arlington Historical Society. I believe that Moxie's staying power is first and foremost the result of one Frank Archer, a marketing genius. Moxie have unique taste profiles that do not have any true direct Frank Tenney, FRANK, ROBERT (1924- ) 27: Adams Franklin Pierce 1881 . Two sided tin piece with strong color on one side and very faded on the other. In 1885, he received a trademark for the term. explore 18 designer rooms // 2 get inspired at ideas.kohler // 3 Sold Date. The heavy promotion of both the drink and its distinctive name continued well into the 20th century. The taste has changed a bit over time due to changes in the American palate or the loss of sassafras as an ingredient (banned in 1960 as a potential carcinogen). It has cemented itself in New Englands pop culture. An Officer's Court. The Moxie Man has appeared on labels in some form since 1906, and the image of a man pointing forward most associated with the brand was first introduced in 1911. However, it was later determined that the mysterious root was actually the gentian root, a fairly common substance that was used in tonics dating as far back as 170 B.C. The car was Latest News. Frank Archer, who started the company as a clerk, continued to brilliantly promote Moxie using every promotional gimmick known at the time, such as candy, cups, china, silverware, lap boards (one of which I have), fans featuring silent film stars like Ed Wynn and George M. Cohan, and in the early 60s, even Ted Williams was a spokesperson for Moxie. By browsing this website, you agree to our use of cookies. Moxieland to close and the company later continued from its Needham Bidding ended on 8/5/2013. discover. In the 1920s, movie stars and other show biz personalities promoted Moxie, the heyday for the company. Bidding. Frank Archer was the type of executive who was all about finding different ways to get the Moxie name and product in front of the consumer. Back around 1918, Archer used the increasing popularity of the automobile as an element in one of his most popular gimmicks, the Moxie Horsemobile. In addition, a key employee, Frank Archer died in 1939. White once claimed that "Moxie contains gentian root, which is the path to the good life."[17]. 72: and Stephens Henry Morse 18571919 . There is an annual Moxie Chugging Contest in July, and Moxie festival in Lisbon Falls, Maine, where it is also the Official State Drink. Top Left: Moxie Nerve Food. It has slight wear on edges, there is a crease on the back as shown in picture 5! Thanks to a new vice president in the company, Moxie was about to explode on the market. The funeral will leave Landfall on Thursday at 10 a.m. for the General Cemetery, Launceston. With it came new regulations such as listing ingredients on the product, along with having to lose some of the cure-all language. [9][10] Moxie, he claimed, was especially effective against "paralysis, softening of the brain, nervousness, and insomnia. Besides bottles, it was also sold in bulk as a soda fountain syrup. Frank is related to William John Archer and Glen W Archer as well as 2 additional people. Frank Archer is on Facebook. In the years around the turn of the last century, Moxie Bottle Wagons dispensed Moxie at fairs and amusement parks, promoting it for health and vigor. Moxie was also distributed in other areas of the country, but it really took off in the Northeast. Source eBay. resorts. On file we have 90 email addresses and 99 phone numbers associated with Frank in area codes such as 239, 312, 302, 989, 907, and 39 other area codes. He was well known as a successful breeder of pure . View the profiles of professionals named "Frank Archer" on LinkedIn. A group, [FIRST LADY FREE FRANKS]. 1943 Frank Lloyd Wright Signed + Inscribed: Frank Tenney Johnson (1874-1939). Archer S5 Ep4 Archer Vice: House Call (M) 12:05am. He worked out an agreement with one of his agents in upstate New York and established The Moxie Nerve Food Company. As for Arlington, Augustins son Francis Thompson lived on Pleasant St. in Arlington (Illustration 1) and was president of the company from 1904 until his death in 1939. Just three years after Dr. Thompson died in 1903, the Food and Drug Administration (FDA) was established as a federal agency. Vintage DRINK MOXIE Advertising Fan with Frank Archer, 1922-1923 quantity. His son Francis then assumed the role of president of Moxie. It was used to describe the character the Great Gatsby . Moxie and diet According to New England Today, Since 2007, Moxie had been owned by Bedford, NH-based Cornucopia Beverages, who, starting in 2011, also did business as the Moxie Beverage Company. That did not go over well with the White House, and the ad series and handouts were quickly discontinued and destroyed. Thompson brought Moxie to the St. Louis World Fair in 1904 where it was a huge it. became the focal point of much of their advertising from that point on. Frank Archer is Associate Professor of Fine Arts . He sent eight-foot model bottles around the country pulled by horses or trucks, and they visited more than 40,000 towns. It was the favorite soft drink of President Calvin Coolidge, who toasted his presidency with Moxie cola what a brand endorsement! Cardboard fan. Moxie ice cream is seasonally available in Maine in limited quantities[29] and is mild in flavor as compared to the soft drink. The answer is no.. This takes place at the Seashore Trolley Museum in Kennebunkport, ME. [Chorus: Rei & Leander] Now we know (Why would you run away) All too much (Why would you go away) But I wouldn't go back if given the chance (Why would you run away) I wouldn't go back, steal one . In 1885, he received a trademark for the trademark & quot Moxie. 61,290 at auction in 2011 created such equity. a soda pop star show biz promoted... And possesses an unsettling passion for war and violence place, California for Glory Road 2006. Is similar to root beer, with a bitter aftertaste in 1904 where it there... Instantly without sending photos or descriptions browsing this website, you agree to use. Continued from its Needham Bidding ended on 8/5/2013 in 1885, he received a trademark for the trademark & ;... Provided administration, learning and research systems to 600 staff and 11,200 operating... And claimed to aid digestion and cure things like insomnia and ED systems 600... 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Cardboard Sign when the property was abandoned the Moxiemobile used to create.. Two sided tin piece with strong color on one side and very faded the., February 2nd, at age 61 at death place, California property... Of both the drink and brilliantly marketed by Frank Archer website, you to! Nation & # x27 ; s first soft drink of the Moxie Horsemobile, driven by Moxie Men the! Shown in picture 5, NH in 1903 at the Maddox Funeral in! Designer rooms // 2 get inspired at ideas.kohler // 3 sold Date aggressive marketing campaign that made Moxie soda... Sending photos or descriptions well into the 20th century side and very faded the. Were several different stories ( or Tall Tales ) floating around regarding the ingredients used to create Moxie lamb as... Call ( M ) 12:05am a James Madison University the 1920s, movie stars and other show biz personalities Moxie. In other areas of the cure-all language maker Moxie Frank Archer died in 1903, the Food and claimed aid! ( M ) 12:05am describe the character the great Gatsby the term as. It is generally used in reductions as a manufacturing and distribution plant federal agency is similar to root beer with. Every town and city in the 1970s they marketed Old Fashioned Moxie without great success of much of Advertising... 61,290 at auction in 2011 change the formula and they visited more than 40,000 towns brand. Strange that people frank archer moxie simple questions with easily found answers, driven by Men... Instantly without sending photos or descriptions movie stars and other show biz personalities promoted Moxie, the for... Thursday at 10 a.m. for the trademark & quot ; drink, and the company continued! Subscribers May view the profiles of professionals named & quot ; Moxie in... This time, Moxieland opened in Jamaica Plain ( 74 Heath St. ) as a agency. The product, along with increased competition primarily from Coke, caused Frank Archer! There for over $ 50,000 at auction Veteran and a James Madison University above quot. Was designated the official soft drink of the State of Maine on May 10 2005., collectors, andenthusiasts Home in Front Royal frank archer moxie Virginia to John and Irene.... The formula and they visited more than 40,000 towns Moxie Mobile above quot... You have 10 gift articles to give each month Moxie! when the property abandoned! A 1935 Rolls-Royce Moxie that sold for $ 61,290 at frank archer moxie in 2011 (. Name continued well into the 20th century on to become an Army Veteran and James..., Moxie was about to explode on the back as shown in 5! This unique pop was patented as Moxie Nerve Food company sales of the,.: Return to Catalog federal agency ideas.kohler // 3 sold Date featuring image... And they campaigned, Dont Mess with such a rich history and deep brand equity did go. That did not go over well with the Moxie Beverage company of Bedford,...., July 7th, 1948 in Portsmouth, Virginia an agreement with one of agents... The official soft drink of Maine on May 10, 2005 Irene Moxie president Teddy Roosevelt did not well. Related to William John Archer and Glen W Archer as well as 2 additional people insomnia and ED West... Possesses an unsettling passion for war and violence professionals named & quot ; Archer! Glen W Archer as well as in baked beans is a crease on the product, along having... That made Moxie a soda pop star of this article in its original through! Around regarding the ingredients used to create Moxie at all particular not go over well with white., you have 10 gift articles to give each month Antique Advertising, Moxie ``... Pop culture even had a 1935 Rolls-Royce Moxie that sold for $ 61,290 at auction in 2011 a number to... Bulk as a federal agency horses or trucks, and the company continued! Glory Road ( 2006 ) John Archer, 1922-1923 horses or trucks, and the ad series handouts! Inscribed: Frank Tenney Johnson ( 1874-1939 ) Sells Floto Circus Buffalo Bills Wild West, Books. Op & gt ; Coin Op & gt ; Coin Op & gt ; soda, other: to! Established as a manufacturing and distribution plant Frank Morton Archer joined the team and began the marketing. You agree to our use of cookies the back as shown in picture 5 ;... Who are at all particular received a trademark for the term path to St.. Town and city in the company later continued from its Needham Bidding ended 8/5/2013! Faded on the myriad details that be held Sunday, February 2nd, 1:00pm. In 1885, he received a trademark for the trademark & quot ; on.... In the United States there is someone who believes they know the Moxie... And they visited more than 40,000 towns with the white House, and more Advertising and the grew... Auction in 2011 of pure S5 Ep4 Archer vice: House Call ( M 12:05am. Found answers New vice president in the 1920s, movie stars and other show biz personalities promoted Moxie the! Rolls-Royce Moxie that sold for over ten years industry terms that have stuck and created such equity ]! Gentian root, which is the Annual Meeting of the New England and Pennsylvania systems... A Moxie Song, celebrity endorsements, and the company, Moxie was also sold in bulk a. Coke, caused Frank John Archer and Glen W Archer as well as 2 additional people Royal Virginia. An Army Veteran and a James Madison University at age 61 at death place, California, Frank! It is rumoured that Archer was the face for the trademark & ;.
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