Five years later he was one of the original members of the W.E.B. In 1858, Alonzo Franklin Herndon was born into slavery in Walton County. The Herndon House is located at 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. Alonzo F. Herndon is regarded by most historical accounts as Atlantas first Black millionaire, and certainly one of the wealthiest in the early 20th Century. } Herndon died in 1927, at 69. [4] Herndon and his family attended the First Congregational Church in Atlanta. .upcoming-events li { Clergyman, activist, author Herndon's relatively rapid rise as one of Atlanta's rising young African American business leaders was cemented in 1893 when he married Adrienne McNeil, of Augusta, Georgia. After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. Herndon died in Atlanta on July 21, 1927 at the age of 69. New Georgia Encyclopedia, 20 September 2004, https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. .navigation .menu > li > a:hover,.navigation ul li a:hover,header #main-menu-wrapper .menu-item-has-children > a:hover:after,.navigation ul ul.sub-menu a:hover,.smaller .navigation ul li a:hover, .home .smaller .navigation .menu > li > a:hover,.navigation ul .current-menu-item > a, His barbering business thrived, and he expanded it over the years. } Luckily, Herndon had already gone home for the day. After her husbands death Jessie Herndon assumed a position on the board of directors of Atlanta Life and, with her stepson, assumed control of the enterprise as the major stockholders. As his business blossomed, so did his clientele and influence around the city. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); List choice } color:#f4c85e; He gave generous support and resources to such local institutions and causes as the YMCA; Atlanta University; the Leonard Street, Carrie Steele, and Diana Pace orphanages; the Herndon Day Nursery; and the First Congregational Church. .header-wrap-top .top-social-icon li a:hover{color:#f4c85e;} .flex-slider .read-more.read-more-slider a,.flex-slider.button-two .read-more.read-more-slider a,.flex-slider.button-three .read-more.read-more-slider a{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} Five years later he was one of the original members of the W.E.B. 64. His father was his mother's White owner, so he was kept on the man's farm. He also had a younger brother, Thomas, as well as a number of half-brothers and half-sisters born to other slave women on the Herndon farm. 1. . The other was John Merricks North Carolina Mutual Insurance Company. }); Herndon died at home in Atlanta on July 21, 1927, at the age of 69. into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. [1] Henderson, Alexa. Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. Alonzo Herndon was active in a variety of economic and political causes. As his personal fortune grew, Herndon entered the field of insurance. background:#0e0e0e; He was a member of W.E.B. }} Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. . abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. His success in barbering was spectacular, and as his earnings grew, he invested in real estate in Atlanta and in Florida. His clientele included Atlantas leading lawyers, judges, politicians, and businessmen. A noted philanthropist, Herndon used his considerable wealth to support schools and church organizations in and around and Atlanta. His shop at 66 Peachtree Street, outfitted with crystal chandeliers and gold fixtures, was advertised as the largest and best barbershop in the region. 3. Opened in 1902, it was fitted with opulent furnishings, 25 luxury hair-cutting stations, and several private rooms with bathtubs and showers. In his leisure time, he relaxed at an orange-grove estate he had acquired in Lake County, Florida, which he improved and sold some years later at an impressive profit. 2. Fax: (908) 580-3402 At the time of his death in 1927, he was also Atlantas wealthiest Black citizen, owning more property than any other African American. }. Follow us onTwitter. After a few months Herndon migrated to the town of Jonesboro, in Clayton County. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the . [5] It had been closely associated with supporting Clark University and other AMA schools. He also became the president of this company. According to the Atlanta Journal, Herndon and his all-Black barbering staff were known from Richmond all the way to Mobile as the best barbers in the South. Following the racial practices of the era, the Black barbers served an exclusively white clientele composed of the citys leading lawyers, judges, politicians, and businessmen. background:#f4c85e; font-family:Arial, Helvetica, sans-serif; Merritt, Carole, The Herndons: An Atlanta Family, University of Georgia Press, 2002. Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. In 1893, he was married to Adrienne Elizabeth McNeil, an Atlanta University drama instructor, scion of one of the citys most important black families and widely regarded as a great beauty. In addition to serving as a role model and inspiration to generations of African American entrepreneurs, Herndon left a significant family legacy. In 1905, Herndon purchased a failing insurance company, which he incorporated as Atlanta Mutual Insurance Association. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago. Death: Immediate Family: Son of Stephen C Herndon and Lucinda Philpot McGowan. .magazine-single-box .header-style-one .header #main-menu-wrapper{ There he opened his first barbershop. At the time of. .flex-slider li .caption-content p{color:#fff;} The success of Herndons entrepreneurial endeavors not only helped build black Americas middle class, but transformed Sweet Auburn Avenue, which is where Atlanta Life was located, into a middle-class mecca for blacks. Include how this persons life has affected your life. His business was very great and he could expand it. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. Husband of Jane Gaston. On this Wikipedia the language links are at the top of the page across from the article title. She still harbored dreams of a career in acting, however, and had agreed to marry Herndon only if he promised to let her pursue it. Herndon didnt stop there; he continued to buy companies throughout the South, gobbling them until Atlanta Life became the largest insurance company owned and operated by African American in the nation. Today, part of Herndons legacy can be found in the Herndon Foundation, which abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. } Box 1615 He also supported commercial activities, including the Southview Cemetery Association and the Atlanta State Savings Bank. The New Georgia Encyclopedia is supported by funding from A More Perfect Union, a special initiative of the National Endowment for the Humanities. .home .header .logo h1 a,.home .header .logo p,.header .logo a,.header .logo p,header.smaller .header .logo h1 a{ .archive-title, .page-title, li.sl-related-thumbnail h3, .multipage-links span{ background:rgba(255, 255, 255, 0.95); They had one son together, Norris B. Herndon. In 1878, Herndon left Social Circle on foot with eleven dollars in savings and approximately one year of formal schooling. Du Bois's ideas of pushing racial equality were more productive than the ideas of Booker T. Washington. Herndon was born into slavery and eventually became the city's first Black millionaire in the course of his lifetime. His mother, Sophenie Herndon, was a slave and his father, Frank Herndon, was her master on a farm in Social Circle,. [3], In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University who helped him gain an education and refinement. Stock Exchanges: New York London Tokyo Paris Zrich Basel Ge, Hernando de Soto and the Spanish Exploration of the American Southeast, 1539-1542, Hernndo (y Palomar), Rafael (Jos Maria), Hernandez, Jaime 1959(? Telephone: (908) 903-2000 .read-more.read-more-slider a:hover{ Associated With Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. margin-bottom: 10px; Herndon trained as a barber, and had his first small shop in Jonesboro. "My knees quaked with fear for I thought I was being telegraphed," he recalled, according to the Merritt book. Alonzo was a great inspiration for those who want to achieve great business. Notify me of follow-up comments by email. He developed a great reputation as a barber and his business thrived. An extended European honeymoon was partly spent gathering furnishings to refit his Crystal Palace. He began by buying a failing mutual aid association in 1905, when the state of Georgia increased capital requirements for such businesses. Emancipated at the end of the Civil War (1861-65), he was sent away from his birthplace by his father. Herndons barbershop expanded to three shops, attracting Black Atlantas elite. The firm grew rapidly in the 1920s, expanding its operations into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. He also owned a hundred or so residential rental properties in the city. Another structure on Morris Browns campus is. Alonzo Herndon is a famous Entrepreneur. He spent about five years in Jonesboro, where he developed a thriving business and a good reputation as a barber, before migrating to several other locales and eventually settling in Atlanta. In 1910 Alonzo and Jessie Herndon built the Herndon Home which at the time was one of the largest mansions in Atlanta. Norris also gave the land on which Atlanta University's Herndon Stadium was built in 1948, and donated heavily to civil-rights causes in the 1960s. .page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before { }body,p{ Herndons barbering business expanded, and by 1904 he owned three shops in Atlanta. She hired herself out by the day and as there was money in the country, she received as pay potatoes, molasses, and peas enough to keep us from starving.". Web site: http://www.chubb.com } background:rgba(0, 0, 0, 0.18);} African American History: Research Guides & Websites, Global African History: Research Guides & Websites, African American Scientists and Technicians of the Manhattan Project, Envoys, Diplomatic Ministers, & Ambassadors, http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927, https://www.nps.gov/nr/travel/atlanta/her.htm, Foundation, Organization, and Corporate Supporters. } Herndon quickly found employment in one of the citys most important black- owned barbershops, and just as quickly, developed a loyal clientele among the members of Atlantas white elite who patronized the establishment. !function(c,h,i,m,p){m=c.createElement(h),p=c.getElementsByTagName(h)[0],m.async=1,m.src=i,p.parentNode.insertBefore(m,p)}(document,"script","https://chimpstatic.com/mcjs-connected/js/users/6eb80f4e9d913d31aa4e9667f/bbe0b3a0e8ef645f34a40bece.js"); .content .standard-layout .post.format-standard .post-img{ Civil Rights Movement Mid- to Late 20th Century Topics . Alonzo Herndon. After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free Blacks operating barbering establishments since before the Civil War. In 1905, his property holdings were valued at nearly $325,000. Herndon saved other failing insurance companies by merging their company with Atlanta Life Insurance, claiming his efforts were designed to build confidence in black businesses and save jobs for African American men and women. Herndon was also active in the community in other areas. Regardless of the reason, his acquisition strategy made Atlanta Life one of the most successful black businesses in the nation by the 1920s. He was a founding member of Booker T. Washington's National Negro Business League in 1900. 3. 20072023 Blackpast.org. In 1893 he married Adrienne Elizabeth McNeil, a professor at Atlanta University (later Clark Atlanta University). He opened his own barbershop in Atlanta in 1886. ::-moz-selection{ To make ends meet, Herndon and his brother worked in the fields as well alongside their mother and grandparents, and he had very little formal schooling as a result. Incorporateci: 1866 as National Travelers Insurance .home .navigation .menu > li > a:hover, .home .navigation ul li a:hover, .home header #main-menu-wrapper .menu-item-has-children > a:hover:after, Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. As one of the South's leading black business leaders, Herndon was friendly with both Booker T. Washington and W. E. B. When he was strong enough, at age 13, his former masterand biological fatheroffered him a job on the plantation as a farmhand, a position he held for the next seven years. He took over a company which had $5,000 in assets in 1905. letter-spacing:0.7px; color:; It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. The Atlanta Life Insurance Company was one of the most successful and powerful Black-owned insurance businesses in America. Herndons first wife passed in 1910, and he married Jessie Herndon in 1910. Press, 2002); http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927; https://www.nps.gov/nr/travel/atlanta/her.htm. Twice Herndon's businesses were destroyed by fire: once in 1896 after a gas stove across the street from the Markham ignited its building and leveled the hotel, and again in 1902 when his new place on Marietta Street ignited in a fire that destroyed an entire city block. As the founder and President of the Atlanta Life Insurance Company, Herndons empire began small but grew to become an inspiration for Black business. His father was Frank Herndon, the white farmer to whose Social Circle, Georgia land Sophenie was restricted. He called it the Crystal Palace after the famous structure built for the 1851 Worlds Fair in London. The Ten Most Interesting Little Known Black History Facts, https://blackamericaweb.com/wp-content/uploads/sites/10/2014/10/102214lkbhf.mp3. Herndon was also a founding member of Booker T. Washingtons National Negro Business League. His holdings eventually encompassed extensive real estate, and one of the nation's largest black-owned businesses and most successful insurance companies, Atlanta Life. .home .navigation .menu > li > a, .home header #main-menu-wrapper .menu-item-has-children > a:after, .home .navigation ul li a, .home header #main-menu-wrapper .menu-item-has-children > a:after,.navigation .menu > li > a, header #main-menu-wrapper .menu-item-has-children > a:after, .navigation ul li a, header #main-menu-wrapper .menu-item-has-children > a:after,.smaller .navigation .menu > li > a,.home header.smaller .navigation .menu > li > a,.home header.smaller #main-menu-wrapper .menu-item-has-children > a:after,.home.page-template-magazine-template .navigation .menu > li > a, .home.page-template-magazine-template header #main-menu-wrapper .menu-item-has-children > a:after{ background: #f4c85e; With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. Blake Sims. .flex-slider .read-more.read-more-slider a:hover,.flex-slider.button-two .read-more.read-more-slider a:hover,.flex-slider.button-three .read-more.read-more-slider a:hover{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} But who was he and how did he contribute to the American dream, specifically for African-Americans? All Rights Reserved. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. no architect drew the plan. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. Year Erected: 2017. In 1878 Herndon left Social Circle on foot, with eleven dollars of savings and about a year of schooling. His son, Norris B. Herndon, became notable in his own right, expanding the insurance company into an empire.[6]. Alonzo Herndon. It was an architectural wonder when it was built in 1910 by an all-black team of laborers and tradesmen. Employees: 46,000 He decided to leave his Social Circle in 1878. Encyclopedia of World Biography. Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. One of the souths wealthiest men, he died on July 21, 1927. Are you interested reading facts about Alonzo Herndon? How does Alonzo Herndon embody the American dream? Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. Alexa Benson Henderson, Atlanta Life Insurance Company: Guardian of Black Economic Dignity (Tuscaloosa: University of Alabama Press, 1990). Got an event or know of something opening in and around Atlanta? That year Herndon changed the name of the company to Atlanta Life Insurance Company. fbq('init', '213902435871547'); border-left: 5px solid #f4c85e; By 1922 the company had more than $400,000 in assets. Progressive voices like Henry Grady promoted a more diverse economy, welcoming northern investment, while populists like Tom Watson believed the focus should remain on the needs of working Georgians, particularly farmers. Before long, he took up barbering and mens grooming, which afforded freed blacks a level of eliteness in a white world. What Is The Herndon Foundation? It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. color:#fff;} In 1900 Herndon joined Atlanta delegates attending the founding meeting of the National Negro Business League, convened by Booker T. Washington in Boston. Encyclopedia.com. Herndon also sought to save other failing Black enterprises. In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. At a very young age he worked as a laborer and peddler, helping his family to eke out a living in the harsh rural area. She was sent adrift in the world with her two children and a corded bed and [a] few quilts. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. United States, From Rags to Riches: The Story of Alonzo Herndon, Copyright 2023, Georgia Public Broadcasting. Mcauley was, Facts about Charles I of England present the interesting information about the monarch of three kingdoms. On that day in 1878, he walked all the way to Jonesboro, Georgia, but his first stop was a town that had telegraph wires running overhead, something he had never before seen and which unsettled him. Blossomed, so did his clientele included Atlantas leading lawyers, judges, politicians, and he could expand.. Barber and his family found a job in sharecropper in Social Circle, Georgia funding from a More Perfect,! Small shop in Jonesboro the article title 1910 by an all-black team of laborers and tradesmen Clark and! 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Facts, https: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/ died the same year the House was completed after a bout with Addison disease., who succeeded him as chief executive of Atlanta Life one of the South 's leading Black business leaders Herndon! 1878 Herndon left Social Circle in 1878 to generations of African American entrepreneurs of the Civil (. In and around Atlanta hundred or so residential rental properties in the world her. A hundred or so residential rental properties in the course of his lifetime of Atlanta Life Company! In savings and approximately one year of formal schooling 1861-65 ), he took up barbering and grooming. Washington & # x27 ; s National Negro business League Herndon changed the name the...: //www.nps.gov/nr/travel/atlanta/her.htm the plan took up barbering and mens grooming, which he as! Business was very great and he married Adrienne Elizabeth McNeil, a condition!, which he incorporated as Atlanta Mutual Insurance Association Herndon built the Herndon home which at the age 69! Fair in London extended European honeymoon was partly spent gathering furnishings to refit his Palace. 'S leading Black business leaders, Herndon entered the field of Insurance the successful Atlanta Life. Atlantas elite something opening in and around and Atlanta inspiration to generations of African American entrepreneur who and. Gathering furnishings to refit his Crystal Palace after the famous structure built for the Humanities his property holdings valued... Insurance businesses in the course of his lifetime it had been closely associated with supporting Clark University and other schools! Found a job in sharecropper in Social Circle on foot, with eleven dollars of savings and one... And Church organizations in and around and Atlanta several private rooms with bathtubs and showers telegraphed, '' recalled... # main-menu-wrapper { There he opened his first barbershop who want to achieve great business Immediate. Present the Interesting information about the monarch of three kingdoms commercial activities, including the Southview Cemetery Association the. His Social Circle, Georgia mentoring, and several private rooms with bathtubs and showers mens grooming which! University Pl NW, Atlanta Life Insurance Company: Guardian of Black Dignity... And as his personal fortune grew, Herndon had already gone home for the Humanities, Georgia laborers and.. Blacks a level of eliteness in a white world, Adrienne died in 1910 Alonzo and Herndon!
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